SystemsThe LabStudioFoundersNotesBook a call
An AI lab. Not an agency.

We build AI systems that 100x your output,
then we run them.

Service as a Software. We build the system, run it inside your company, and improve it every week. Already running for 50+ brands including Marico, Myntra, Titan and Van Heusen.

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Influencer OS live in-account: influencer found, ratings boosted from 3.1 to 4.9, 40 calls scheduled, 4,097 reviews analysed, white spaces mapped A Wynngrid operator at her desk, coffee in hand, holding a Wynngrid sticky note
Trusted by industry leaders worldwide
The category we had to name

Service as a Software.

Software hands you a tool. An agency hands you a deck. Neither is on the hook. We do both jobs. We build the system and run it inside your business.

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Marketing OS dashboard: a listing growth agent working through a live brief, step by step Influencer OS dashboard: the Kirdaar AI casting board with roster, campaigns and live social posting LinkedIn OS dashboard: buyers ranked by fit score, DMs sent and calls booked

Running across industries

FMCG & Retail
Real Estate
D2C & Wearables
Fintech
Beauty & Personal Care
Fashion & Lifestyle
The Systems

You don't need all three.

Different buyers. Different problems. Most enterprises start with one and add the second once it's paying for itself.

Marketing OS: a listing growth agent takes 10 Amazon listings from a 3.1 rating toward 4.3 — research, build, deliverables
Kirdaar AI: a casting brief goes in, three photoshoot looks and a story post come back for review
LinkedIn OS: buyers ranked by fit score, DMs sent and calls booked

What it doesCreative and campaign production as one system that trains on your brand every time it ships.

What it causesCampaign twelve ships faster and cheaper than campaign one. Your marketing compounds instead of resetting.

What it doesReal creators and licensed AI faces, produced, posted and measured on one board. Every asset disclosed under IT Rules and ASCI.

What it causesPerformance-marketing volume at brand-marketing craft. Legal signs off without a fight.

What it doesFinds your buyers, writes a DM built for that person, runs the conversation, and books the call in your rep's calendar.

What it causesPipeline stops depending on how many SDRs you can hire. It starts on day one and doesn't quit.

Governance. A human approves before send. It runs from an account you own.

The Lab

Your systems get better every
week. You do nothing.

What it does

Every new model, pipeline and technique runs on our own accounts first. Weekly.

What it causes

By the time anything reaches your brand, it's already been proven somewhere it couldn't hurt you. The frontier, without the exposure.

What it does

A better model ships Tuesday, we swap it into your pipeline by Friday. You approve nothing, migrate nothing.

What it causes

Your cost per asset falls every quarter. Agencies age. This compounds.

The studio inside the lab.

Wynngrid is the parent company of 24&16 Films, an AI-native commercial film studio. Brief to broadcast in days, not months. National campaigns for Marico, Myntra and Van Heusen.

Meet the founders

Two founders. Both on your account.

The people in the pitch are the people in the pipeline. That doesn't change once you sign.

Rishi Vashisht

Rishi Vashisht

Co-founder · Systems. Growth. Machines.

Rishi learned to sell in his family's building-materials business long before he learned to run agents. He builds the systems: the pipelines, the automations, the operating cadence that turns an experiment into a department. If a system is running inside your account, he designed the way it runs.

Pragya Tandon

Pragya Tandon

Co-founder · The brand. The business. The story.

Two-time founder, marketer and storyteller. Pragya built Imperium Publication to 100,000+ monthly readers and a team of 30, and leads brand, story and marketing innovation at Wynngrid.

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Start with one system.

Thirty minutes with both founders. We map which system moves your number first, and what it costs to run. You keep the map whether or not you work with us.

01

Tell us what you sell.You tell us what you sell and where growth is stuck.

02

We map the system on the call.Not a week after it.

03

You leave with the plan.The pricing, and what we'd ship first.

Both founders on the call. Rishi & Pragya.

We reply within one business day. A human reads this.

Prefer a calendar? 20 minutes with Rishi or a discovery call with Pragya.

Notes

Notes from the lab.

What we ran, what it cost, what broke, and what it means for a brand your size. No predictions. Every other AI blog is forecasting. This one is reporting.

Ready when you are.

One system. One number. Live from week one.

Book a discovery call